Target
The Holiday Odyssey
Experience Design Direction
Summary
Design Artifacts
Screencaps
CaseStudy

Helping a retailer deliver a holiday gift to kids and parents

I led a small team of UX designers through the process for Target’s interactive holiday storybook. This web app was a component of the brand’s 2016 integrated holiday campaign and featured Neil Patrick Harris as the voice-over narrator.
Samples from docs and other artifacts we created for the project.
A few screen shots of the site that was live during the 2015 holiday season.
A case study video and links to a few articles.

Ad Age Article FWA Mobile Site Of Day