P&G - Clairol
MyShade AR
Mobile App UX
Summary
UX Guide
Wires
P&G's biggest hair coloring brand, Clairol, hired iconmobile to design and develop an augmented reality experience that would make it possible for their customers to "virtually" try different shades on their hair before deciding to buy a product.

I delivered UX design for the mobile app. That design did not get a release due to technical contstraints — it's still difficult to paint pixels onto moving hair in live video — but the app did get an update that uses most of the concepts from that design.

The MyShade App