Drivemetrics was a full cycle of product design, starting from a vague mobile strategy and ending with the beta release of an app that scores your driving for discounts on auto insurance.
I played a leading role in strategy development with the exec team, mobile app ideation with Deutsch LA, concept testing (surveys, user tests, and focus groups), creative development, UX design, and visual design. The app is currently in private beta with plans for a release in 2015 after a web redesign.Drivemetrics on iTunes
A solid objective or business strategy is invaluable to a product design project, so I worked with Answer Financial’s execs to set their plans and expectations for mobile services.
Multiple concept brainstorms and evaluations ended with an experience map (or user journey) where a driver scoring app was the core component of a service designed to make it easier for drivers save money on insurance.
I developed the user experience and designed UIs for a minimalist beta version of the app that played nicely with our vendor’s SDK and delivered the core feature: accurate tracking and scoring of your driving behaviors.