NBC’s Syfy network asked Ignition Interactive to create a series of online games for Defiance, their big-budget transmedia TV franchise. The catch was that we only had two months to be ready for the season premiere. I was brought in to lead user experience design for the microsite and games (game mechanics and gameplay controls).
And we managed to pull things together nicely: an experience with 12 games to play, a good story arc, live action and motion graphic video, and a sweepstakes to win a Dodge car.
For the microsite, I quickly gathered the client’s ideas and needs to start designing key user flows, screen structure (mobile, tablet, desktop), and content hierarchy.
Another part of my job with the creative team was to define game mechanics for the twelve games, plan levels, and design interactions for mobile and desktop versions.
A lot of cross-discipline work went into this project. Video was shot, animations illustrated, stories written, games designed, web app designed, etc. So we were happy when Syfy decided to keep experience up-and-running after the season ended and up until the next run of Defiance.