The Big Idea:
Cholula is a versatile hot sauce that makes a variety of different foods tastier and spicier. You could say that it’s best friends with many of your favorite dishes. Hence, the tagline, "Cholula BFFs".
A short spot about a breakfast dish that was missing Cholula’s spicy company.
Each print execution is a magazine insert disguised as a heartwarming thank you card…written by foods that wanted Cholula to know how much they appreciate its friendship.
Comps of a website that aggregates Instagram posts with the #CholulaBFFs hashtag. People can vote on their favorite posts, learn how to post their own photos, and send Cholula videograms to their Facebook friends.