A new web experience for one of the largest beauty brands on YouTube
Beautycon is a rapidly up-and-coming media company that curates some of the best beauty industry content via video, social media, and live events for Gen Z and Millennials. I had a great time consulting with them on a major web redesign for their 2016-2017 winter season.Beautycon Website
Beautycon’s audience skews significantly towards mobile web browsing, so we started each phase of the design process with mobile breakpoints.
As usual, I laid-out the objectives and finer details of how the new site would work in an experience design guide for the team to review.
An interactive prototype I created to present design work to Beatycon’s executives.