AXS
AXS Digital Redesigns
Experience Design And Creative Direction
Summary
Mobile Concepts
Design Strategy
Brand
Viz ID

New products, branding, and web experiences for a premier provider of live experiences

I consulted with AEG Live’s ticketing subsidiary, AXS, to work on a number of makeovers for their mobile and web products. The work included design strategy, experience design, visual design, and creative and art direction.
I helped the mobile product team put together concepts and a pitch for creating new enterprise mobile apps to support ticketing and event experience for their venue customers.
Another project with the mobile app team was to prepare a design strategy for a redesign of the AXS mobile app in 2017. I reviewed competitors, audited the current AXS app, and reframed our audience insights to help lay the foundation for a clear creative direction.
Another AXS project was a brand redesign. I worked on a few different visual elements, and these posters for presenting different color schemes are some of my favorite artifacts from that work.