The Boston Consulting Group
Illustrate the customer journey for a residential energy efficiency service
This was a pretty quick project I put together for a BCG engagement team and their client, an energy utility in the southeastern US.
User Journey


I needed a short discovery session to get familiar with the research and service concept that I would depict in a storyboard version of a user story to present to the client. A few slides from the research deck are below:

The User Journey

My main contribution to the project: an illustrated depiction of the core elements of the service's user journey.