I turn vague ideas into digital products and experiences that win new customers and audience for brands.

Or another way to say it is that I lead creative development and experience design for interactive products and services. So far, I’ve worked on Internet of Things mobile apps, augmented reality experiences, games for major entertainment brands, mobile video apps for brands and Silicon Valley start-ups, eCommerce, rich media web apps, brand campaigns, and enterprise applications. A few of them won some awards.

As for how I do it, my approach is “human-centered” design thinking methods mixed with creative techniques from the advertising industry. The process is usually a configuration of research & strategy, concept development, prototyping & testing, and creation of production guides.

I also draw from a broad portfolio of techniques and experience that helps me find the right fit for each project. Strategy, creative (art direction and copy), interactive design, visual design, motion design, and video are some of the tools I bring to the studio. Here’s a little more on a few areas where I focus:

UX Design

It’s all about pinpointing user needs, finding clever ways to solve problems, going through design iterations, and ultimately creating screen structures and flows that maximize the value that people get from an application…while also balancing user needs against tech and business constraints.

Deliverables:
Design Strategy Briefs • Customer/User Journeys • Competitive Audits • User Needs Analysis • Research and Problem Statement Decks • UX/Experience Design Guides

Strategy

For me, strategy is the effort that is concentrated towards the beginning of a project well before any sketching of flows and screens or structuring of code. Between business, product, and design strategy, I have the tools needed to cut through the noise and find an appropriate direction.

Deliverables:
Project and Campaign Briefs • Strategy Decks

Motion Design

These days, motion is essential to making interactive applications (and prototypes) more engaging, delightful, and entertaining…all things that probably result in more users for your app.

Deliverables:
Motion Prototypes • Production Assets • Animation Principles

Visual Design

The step in experience design where a visual language is created to communicate the brand, mood, purpose, and information hierarchy for all of the components within an application. The overall goal is to attract and engage while also making applications easy to understand.

Deliverables:
Style Tiles • Screen or UI Comps • Style Guides • Production Assets

Creative Development

I look for human insights that lead to big ideas or themes that can become effective platforms for creating mobile apps and web experiences that connect with audiences. That usually means sketching concepts and setting creative direction. And also providing art direction and copywriting when projects are approaching production.

Deliverables:
Concept Presentations • Content Strategy Decks • Copy Decks • Storyboards • Animatics

Prototyping and Code

While not exactly a professional coder, I do have some practical HTML/CSSS and iOS know-how. In the past, I wrote code to test responsive layouts, prototype screen flows, and demo motion design. But maybe more importantly, my exposure to code informs my design process and is key to understanding all of the opportunities and constraints of mobile and web technology.

Deliverables:
HTML/CSS Prototypes • iOS Prototypes

Agencies I've Worked With

Green Stone | 72 & Sunny | The Martin Agency | Deutsch LA | Twofifteenmccann | Tool Of North America | Ignition Creative | iconmobile

Brands I've Worked With

Ford | GEICO | Target | Xbox | Verizon | AT&T | Paramount Pictures | NBC Syfy | Mattel | Fox Broadcasting | Volkswagen | Disney | Logitech | Procter & Gamble

Projects

Beautycon Web RedesignView Live Work >
Cleveland Cavaliers Mobile TicketsView Live Work >
AXS Web And Brand RedesignsView Live Work >
Memery Mobile App DesignView Live Work >
Target - The Holiday Odyssey

GEICO Web Redesign

Xbox - Quantum BreakView Live Work >
Ford - Ecoboost, Middle East Landing Page Design

Pacquiao Vs. Algieri GIF Generator

The Walking Dead Season 5 Press Kit View Live Work >
The Gotham Chronicle View Live Work >
AT&T Network Suite

Belkin, WeMo 2.0 View Live Work >
Volkswagen, Fun-Engineered Tour

Disney Resorts Shopping Experience

Barbie Photo Fashion

Logitech, Social Mix-Tape

Warner Brothers: Flixster-Ultraviolet Digital Download Service